Our Strategies / Our Commitment to People

Culture Guardianship

Culture gives each destination its identity and meaning. We are committed to preserving and celebrating local heritage, traditions, and values as an integral part of destination development. By working hand in hand with communities, we ensure cultural assets are respected and passed on, enriching visitor experiences while strengthening local pride and continuity.

Material Cultural Topics

Identifies and manages cultural aspects that are most relevant to local communities and destination sustainability. These material cultural topics guide policies, programs, and partnerships across tourism areas.

Community Partnership & Shared Value

We build strong partnerships with local communities to create shared value through collaboration, inclusion, and mutual respect. By aligning destination development with community aspirations, we support local livelihoods, strengthen social cohesion, and ensure tourism benefits are felt beyond the destination.

Cultural Heritage & Preservation

We are committed to safeguarding cultural heritage as a living and evolving asset. Through respectful preservation of traditions, heritage sites, and cultural expressions, we ensure that development enhances cultural continuity while enriching the authenticity of the visitor experience.

Our Cultural Impact Targets

Sets measurable cultural impact targets to ensure cultural stewardship contributes to sustainable development and community wellbeing, in alignment with the Sustainable Development Goals (SDGs).

Cultural

Sustainability Focus

Target

Support for SDGs

Community Partnership and Shared Value

Ensure a minimum of 1 local community per operational destination participates in continuous annual capacity-building programs.

Systematically expand the integration of local MSMEs into ITDC’s business value chain to drive measurable gains in local business productivity and revenue

Identify, map, and verify 100% of local communities across ITDC priority destinations within an official database, continuously updated for strategic CSR program planning

Cultural Heritage and Preservation

Host a minimum of 1 regular cultural performance annually across priority destinations, establishing dedicated artistic spaces to seamlessly integrate cultural heritage into the destination’s visitor experience

Conduct structured training programs for local artists (minimum 1 cohort annually) and actively engage the youth generation within ITDC-supported art communities to ensure cultural continuity

Systematically enhance local guide capabilities, targeting at least 75% certified active cultural tour guides, fully integrated into ITDC’s destination service quality evaluation system

Community Engagement Highlights

Collaborates with local communities, cultural leaders, and stakeholders to implement programs that celebrate cultural identity and strengthen social cohesion.

Community-Led Cultural Festivals & Events

Supporting locally initiated cultural festivals and traditional events that celebrate heritage, strengthen community bonds, and attract responsible tourism.

Support for Local Artisans & Cultural Practitioners

Empowering artisans, performers, and cultural practitioners through access to platforms, training, and economic opportunities within ITDC destinations.

Integration of Cultural Narratives into Visitor Experiences

Empowering suppliers to meet sustainability standards through partnership and training.

Resources & Reports

Access our environmental policies, frameworks, and annual sustainability reports that reflect our ongoing efforts in achieving environmental excellence.